Exclusive MVA Leads · Performance Based
Exclusive accident leads — never shared, never resold — landing in your CRM with email and text notifications the second they come in. We build the campaign, create the ads and the landing pages, run it in your ad account and optimize it every week. You pay $75 only when a lead indicates they actually have a case. Every other lead is delivered to you free.
30 minutes on Zoom, and most firms are live in 3–5 days.
How An MVA Lead Reaches You
What "pre-qualified" means here
Every lead the campaign generates is sent to you either way. The ones that miss any of these four are yours for free.
Asked outright on the form, so stale claims never reach your intake queue.
By their own account at the moment they submit — before anyone coaches them on the answer.
Unrepresented, or represented and actively looking to switch. Either way, the case is available.
Asked on the form, not guessed from a phone's location. You are never billed for a case you cannot take.
Worth being precise: qualification comes from what the person types into the form. We don't verify fault or representation before sending — your intake still does its job. Duplicate submissions from the same phone number inside 90 days are dropped automatically and never billed.
Read this part twice
You should never run Meta ads for accident cases until you understand this. Almost every firm that decides "Facebook leads don't work" decided it on a sample far too small to mean anything. Here is the whole hundred, waste included. You pay for the orange squares; the grey ones are delivered to you anyway, free.
Missed at least one of the four criteria, so you are never charged for them — and they still land in your CRM. Firms that work them anyway sign cases out of this pile every month.
Clear all four. That is $3,750 in fees across the entire hundred — the only money that ever reaches us, and only after the leads are in your hands.
Roughly one in five qualified leads retains. The firms at the top of that range are not the ones with better leads. They are the ones who call back first.
Roughly half of all submissions qualify. But "half" never arrives politely alternating. Judge a campaign on the first ten leads and you will conclude it doesn't work. Let thirty land and you are looking at the sample instead of a slice of it. The counterintuitive move is the right one: spend enough to get through a real sample quickly, instead of drip-feeding a budget and reading noise.
Both are priced in and already counted inside the one-in-five retention number above, so neither is credited or refunded.
The firms who beat the average on identical leads are simply the ones who keep dialing.
Run your own numbers
Set your state and your budget and see what you'd pay, all in, for each case you sign. Ad spend varies by market — expensive metros sit at the top of the range. Change any input and everything recalculates.
Please read this before you rely on any number above
This calculator is an illustration, not a quote, a projection, or a promise. Every figure it produces is an estimate drawn from real data and from inputs you can change yourself — not a forecast of what your firm will get. Cost per submission, qualification rate and retention rate vary widely by market, practice area, competition, season, platform behavior and how fast your firm calls each lead back. Nothing on this page is a guarantee of lead volume, qualified leads, consultations, signed cases, revenue or return on investment.
What it costs
Charged as each one is delivered — not on a monthly cycle. Unqualified leads are sent to you free. Creative and weekly optimization are included at no extra cost for as long as we work together.
Your card, your ad account, your data. We never handle it and we never mark it up. Below roughly this level the algorithm never collects enough data to optimize and volume arrives too lumpy to judge.
Your leads are yours alone — never shared, never resold, never run for a second firm on the same campaign.
No long-term contract and no minimum term. Month to month, cancel any time by email, effective on receipt.
Automatic on delivery, with an itemized receipt naming the leads it covers. All fees are non-refundable.
Results
Actual reported results from firms running MVA campaigns built and managed by us, in their own ad accounts. Cost per signed case below is ad spend, paid by the firm directly to Meta, and is separate from our $75 per qualified lead.
Cost Per Signed Case, Against The Market
Ad spend only. The market range is the commonly cited cost to acquire a signed MVA case in a competitive state.
Bars are scaled to the top of the market range. Cost per signed case varies enormously by market and by how fast a firm works its leads — California is among the most competitive in the country, Florida is not. These are specific firms in specific markets over specific periods, not a forecast for your firm and not a guarantee. Our per-qualified-lead fee is billed separately from ad spend and is not included in these figures.
What firms say
Verbatim from recorded check-in calls with attorneys currently running campaigns with us. Nothing here is invented.
We haven't really had luck with social media before, so it's nice to see something that's working — it's successful, I'm happy to double it.
The fact that we're able to get on the phone with them, sign them up and get what we needed — I 100% think there's a lot more potential there.
I can't believe we signed the first lead that you sent us. Keep this coming.
How it works
Day 0 · 30 Minutes
Not a pitch. We confirm fit, agree your states and practice area, and go through the agreement. You'll get the short list of what we need from you — ad account access and business details for text-message verification.
Days 1–3
Six ad creatives (three video, three static), campaign built and launched in your own ad account, a landing page branded for your firm, tracking, A2P verification, CRM, lead notifications and automated text follow-up. You review the creative before it runs.
Days 3–5
Every lead hits your CRM and your phone the second it comes in, qualified or not. Qualified ones are billed at $75 as they're delivered — expect several separate charges in a typical month, each with an itemized receipt naming the leads it covers.
Every Week After
New creative and campaign optimization every week, included. Optimization lowers your cost per lead — more leads out of the same ad spend, month after month. Improving your campaign is how we get paid.
FAQ
You haven't tried us. We are not going to pretend the junk isn't real — the section above shows you every square of it. But we have far too many firms signing cases off these campaigns every week to entertain the idea that Meta doesn't work for accident cases. What usually failed was the vendor, the sample size, or the callback speed.
You don't pay for the submissions that miss the criteria. What you're buying isn't perfect leads, it's exclusive volume at a fraction of what a shared-lead vendor or an LSA click costs, with a written definition of what you're billed for. The firms for whom this doesn't work are almost always the ones who can't call back fast. If your intake is quick, the economics are hard to beat.
The definition is written down and it's four yes/no answers the lead gives, not our opinion. Every charge is an itemized receipt naming the lead it's for, so you can check any of them against what landed in your CRM. A running statement of every qualified lead billed, and every submission generated but not billed, is available on request. Duplicates from the same phone inside 90 days are never billed.
And you can cancel by email the same day, effective on receipt — a vendor who games the definition gets one month of fees and loses the account.
Below roughly $3,000 a month the algorithm never collects enough data to optimize, volume comes in lumpy, and you end up judging the entire channel off the sample problem described above. More spend means more qualified leads, which means more revenue for us — that alignment is exactly why we push for it.
And it is not our money. It goes from your card straight to Meta in an ad account you own, never marked up, never touched.
You own your Meta business account, ad account, Facebook page, pixels, domains, branded creative and every lead ever generated. The campaign runs on your card in your own account. If we stop working together, nothing is held hostage.
Two exceptions worth stating plainly. Where a firm cannot create or maintain its own Meta advertising account, we may run campaigns from an account we own and retain — your Facebook page is still yours. And we retain ownership of our non-branded creative, which you are licensed to use while we're working together.
Completely. A lead generated for you is never shared, resold, or sent to another firm, and we don't run the same campaign for a competing firm on the same leads. That's the whole reason the campaign lives in your ad account rather than ours.
To be precise about what that does and does not mean: we sell exclusivity of your leads, not a territory. We do not promise never to advertise for another firm in your state. If we're already running in your market, we'll tell you on the call rather than after you've paid for anything.
$75 per qualified lead, charged as leads are delivered rather than on a monthly invoice, so expect several separate charges in a typical month. Each charge comes with an itemized receipt naming the leads it covers. Leads delivered within the same 24 hours may be combined into one charge; the per-lead rate doesn't change. A failed or declined payment suspends campaigns and lead delivery until it's resolved.
Repeat submissions from the same phone number inside 90 days are dropped automatically and never billed. Bad or mistyped numbers on a first submission are billable if the lead met the four criteria — that's part of what's priced into the $75, and we tell you that here rather than burying it in terms.
As fast as you physically can on the first attempt — under five minutes if possible. But the bigger lever is follow-up, not the first dial. Calling at 8am, 12pm and 6pm every day is how these leads turn into great cases. The firms with the best numbers on the same leads are simply the ones who keep calling. We set up instant notifications and automated text follow-up, but a human at your office has to dial.
Access to a Meta ad account with a working payment method, your firm's basic business details for text-message (A2P) verification, your logo and any brand assets, and the states and practice area you want. We walk through all of it on the onboarding call — nothing to prepare in advance.
Any time, by email to [email protected], effective on receipt. There's no notice period and no termination fee. Any qualified lead already delivered is billable. You can also pause simply by turning your ad spend down, though campaigns take time to recover after a long pause.
Not on the same campaign and not on the same leads. If we're already running in your market we'll tell you on the call rather than after you've paid for anything.
We are a marketing services provider. We are not a lawyer referral service, we do not recommend or select attorneys for consumers, and we do not share in legal fees. Our fees are for marketing services only and are not contingent on the outcome or value of any matter.
You remain solely responsible for compliance with the attorney advertising rules and rules of professional conduct in every jurisdiction where you practice. You can require removal or modification of any creative you determine in good faith conflicts with those rules.
Book A Call
Thirty minutes on Zoom. We collect your details and the access we need to build the campaign and get to work. A few days later we get back on a short launch call to walk you through the ads, the landing page and the follow-up before anything goes live. Once it does, leads can start arriving the same day.
$75 per qualified lead · no long-term contract · cancel any time
Disclosures
All figures on this site, including everything produced by the calculators, are estimates drawn from real data and are illustrative only. They are not guarantees, projections, or promises of any result. Cost per lead, qualification rate, conversion rate, and cost per signed case vary by market, practice area, competition, seasonality, advertising platform behavior, and most of all by how quickly and persistently your firm contacts each lead. Some firms will see results below these ranges. Some will see no signed cases at all. We do not guarantee lead volume, qualified lead volume, consultations, signed cases, settlements, revenue, or return on investment.
Case results and testimonials describe the experience of specific firms in specific markets over specific periods. They are not representative of what any other firm will achieve and are not a prediction of your results.
Leads are pre-qualified based solely on information the prospect enters on the intake form. We do not independently verify fault, injury, arrest, charge, representation status, jurisdiction, identity, or any other fact, and no advertising vendor can. Your firm is solely responsible for intake, conflict checks, case evaluation, and all client acceptance decisions.
Advertising spend is paid by you directly to Meta on your own payment method and in your own advertising account. It is not paid to eazyclients.com, is not included in our fees, and is not refundable by us. All fees paid to eazyclients.com are non-refundable.
eazyclients.com is a marketing services provider. We are not a lawyer referral service, we do not recommend or select attorneys for consumers, and we do not share in legal fees. All fees are for marketing services only and are not contingent on the outcome or value of any matter.
You are solely responsible for compliance with the attorney advertising rules and rules of professional conduct in every jurisdiction where you practice, and with all applicable telephone and text messaging laws, including the Telephone Consumer Protection Act and any state analogue.
eazyclients.com is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. Facebook and Instagram are trademarks of Meta Platforms, Inc. All other product names, logos and brands are property of their respective owners and their use does not imply endorsement.